HYUNDAI MODELS EARN HIGH MARKS IN J.D. POWER INITIAL QUALITY STUDY
- Company achieves third-place industry ranking; second among non-premium brands
- Accent and Azera rank highest in their segments
- Tucson, Elantra, Veloster and Genesis rank in the top three in their segments
Hyundai ranked third among all brands in the J.D. Power 2016 U.S. Initial Quality StudySM (IQS) and second among non-premium automakers in the study released today. Additionally, J.D. Power awarded both the Accent in the small car segment and Azera in the large car segment with the highest initial quality honors.
“Hyundai remains steadfastly committed to delivering owners of its products exceptional, quality vehicles,” said Frank Ferrara, executive vice president, customer satisfaction, Hyundai Motor America. “We take the improvement of quality on our existing models seriously, and also launch new vehicles with the highest quality right out of the gate. It is important to keep our customers happy with their vehicles. It starts with quality and continues with education on how to use their vehicle’s many features. Results like these demonstrate how well we connect with our customers on every level.”
IQS, now in its 30th year, serves as the industry benchmark for new-vehicle quality measured at 90 days of ownership. According to the study, Accent and Azera owners reported fewer problems with their vehicles than any other small or large car, respectively.
“Both small and large cars are popular vehicles on the road today and extremely important to us. In fact, most automakers compete in these vehicle classes. As a result consumers pick from many different choices,” said Mircea Gradu, executive director, engineering and quality, Hyundai Motor America. “Both the Accent and Azera ranked highest in their crowded segments for high quality, which provides owners peace of mind for this important financial purchase.”
In total, six Hyundai models ranked in the top three in their segments. In addition to the awards for Accent and Azera, the Tucson (second), Veloster (third), Elantra (third) and Genesis (third) rank near the top in their segments. The Hyundai overall score was 92 problems per 100 vehicles, 13 fewer problems than the industry average and 3 fewer problems than last year.
The 2016 IQS is based on responses from more than 80,000 purchasers and lessees of new 2016 model-year vehicles surveyed after 90 days of ownership. The study uses a 233-question survey designed to provide manufacturers with information to facilitate the identification of problems and drive product improvement.
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