The History of Laird Noller Dealerships in Kansas

Laird Noller was founded by O. Willard Noller in 1960 after he purchased the Ford dealership in Topeka, KS. After the purchase, he renamed the dealership Noller Motors, Inc. Read on to discover more about our founder, the colorful history of our dealership, and how we’ve served the local community in both Topeka and Lawrence for over 55 years. Whether you’re on the market for a new or used car, Laird Noller has you covered. We go the extra mile to provide access to an extensive inventory of automobiles, including Ford trucks and accessories.

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The Humble Beginnings of Four Generations of Local Service to the Community

O. Willard Noller started his career after the excitement of the Roaring Twenties died out and was replaced by the Great Depression of the 1930s. To make ends meet, he sold cars and eventually moved his way through all the available management roles at Mosby-Mack in Topeka. After carefully saving and dedicated hard work, Noller purchased the franchise’s downtown Topeka location and founded Noller Motors, Inc.

Rapid Expansion in Topeka

Noller didn’t just work hard — he worked smart. He was one of the first dealers in the Topeka area to add a separated used car facility, a dedicated finance and insurance department, and a mobile repair team that would fix a customer’s vehicle in their own driveway.

All-new F-Series Super Duty

Building A Generational Legacy

Noller built a reputation for trustworthiness and innovation in the community. In fact, Time Magazine honored him as the greatest car dealer of the year — in the nation — in 1970. He won over the nation with his dedication to philanthropy, community, and to his customers.

New Beginnings

After Willard Noller retired in 1974, his son Laird worked hard to build on the foundation of success that his father invested so much to build. Under his leadership, the dealership has gone on to win many awards and build lasting relationships with countless customers. As the Chairman of Laird Noller Dealerships, Laird now operates four dealerships in total in the Kansas area.

The innovation, philanthropy, and fairness that his father sought to make the pillars of the family business have only been strengthened under his leadership. It’s an exciting time for the company as it moves swiftly into the next generation of automobile transportation.

Visit Laird Noller Ford Topeka Today

If you have any questions about our inventory or just want to learn more about the dealership and how we do business, please do not hesitate to contact our friendly, helpful, and energetic associates over the phone or on the web. After all, we’re here to keep the legacy of Willard Noller’s dedication to customer service alive, and we won’t rest until you’re 100% satisfied. Be sure to get in touch with us today!

We appreciate your interest in our inventory, and apologize we do not have model details displaying on the website at this time. Please fill the form out below and our team will quickly respond, or, please call us at 785-235-9211 for more information.

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